Hydrate & Brighten with Pure Korean Goami RiceA dual-layer hydrating toner inspired by traditional rice-water skincare, delivering lasting moisture, radiance, and a smooth baby-soft complexion.Inspired by the centuries-old beauty ritual of rice-water cleansing, this toner features Korea’s famous Goami rice—known as the "beauty rice" for its ric..

Revitalize Dull Skin with Potent Rice Germ EnergyA nutrient-rich brightening serum infused with fermented rice germ extract to boost radiance, hydration, and overall skin vitality.Born from the remarkable vitality of rice germ—only 1/10 the size of a rice grain yet containing 65.9% of its total nutrients—this serum delivers concentrated radiance-en..

Comforting Ceramide Moisturizer from Pure Rice BranA nourishing cream inspired by the protective power of rice bran, delivering soft, lasting hydration and a strengthened skin barrier for dry, tired skin.This cream draws inspiration from rice bran—the natural shield that protects rice from day and night temperature swings. Formulated with rice bran..

Stretch-Fit Hydrating Glow Pads with Deeply Extracted Rice EnergySoft, ultra-adherent toner pads infused with MD-Grinding™ rice and rice bran extracts to boost moisture, radiance, and skin texture with zero irritation.These hydrating toner pads deliver the full vitality of rice and rice bran, finely ground and gently extracted through the eco-frien..

Deeply Hydrating Cleanser Powered by Frozen Rice NutritionCrafted through a unique Freeze-Thaw™ extraction method, this gentle vegan cleanser delivers the pure, potent nutrients of frozen rice directly to your skin. Its dense, creamy lather melts away impurities while leaving the skin soft, moisturized, and refreshed.Pure Rice Nutrition Delivered t..

Brightening Mineral Sunscreen Inspired by Traditional Rice-Water SkincarePowered by the skin-brightening properties of premium Goami Rice, this 100% mineral sunscreen delivers strong UVA/UVB protection while soothing and softening sun-weary skin. Its lightweight, silky texture blends smoothly for a hydrated, non-sticky finish suitable for all skin ..

Protein-Infused Peel-Off Treatment for Radiant, Glass-Like SkinA protein-rich peel-off mask made from fermented Makgeolli Lees, delivering deep nourishment, hydration, and glow from within. This gentle, cooling cream transforms into a transparent film, leaving the skin firm, smooth, and luminous without irritation.High-Protein Makgeolli Lees Extrac..

Soft, Milky Hydration Filled with Pure GOAMI Rice ExtractA soothing vegan sheet mask infused with deeply extracted GOAMI rice—rich in amino acids, dietary fiber, and gamma-oryzanol. Its ultra-soft fabric adheres like rice paper to deliver brightening moisture and silky-soft skin texture.Deeply Brewed GOAMI Rice Extract (90°C for 60 minutes)  •..

Intense Soothing Power of Quad-Strength Mugwort ExtractA highly concentrated serum featuring 4× enhanced Ganghwa Mugwort to calm, hydrate, and revitalize sensitive skin.This serum delivers deep relief to irritated skin using I'm From’s patented Phyto-Actimax™ method, extracting the full benefits of Ganghwa Mugwort. Enriched with garlic exosomes, po..

Pure Mugwort Essence for Instant Calming & Deep HydrationA clinically tested essence formulated with 40% Ganghwa Mugwort to rapidly soothe irritation, replenish moisture, and restore balance to sensitive skin.Crafted from sun-grown Ganghwa Mugwort, this watery yet moisturizing essence delivers fast relief for irritated, sensitive, or troubled s..

Cooling Mugwort Fluid Cream for Heated, Sensitive SkinA refreshing fluid cream infused with Ganghwa Mugwort and Zinc PCA, clinically tested to quickly soothe heat-flushed, irritated skin.Crafted with sun-grown Ganghwa Mugwort and extracted through the eco-friendly VEGELIVE pressing method, this lightweight cream delivers instant cooling hydration a..

Gentle, Deep Purifying Cleanse with Ganghwa MugwortA mild yet powerful gel cleanser infused with cold-extracted Ganghwa Mugwort to purify pores, remove impurities, and comfort sensitive skin. Leaves your skin refreshed, clean, and residue-free.• Cold-Extracted Ganghwa MugwortUsing the 4°C Cold Extraction method for 100 hours, this formula delivers ..

A Fragrant, Silky Hand Cream That Moisturizes & Perfumes Your SkinA lightweight yet deeply hydrating hand cream infused with shea butter, vegan ceramide, and vitamin E. Absorbs cleanly without stickiness and leaves a long-lasting, sophisticated fragrance inspired by fine perfumery.• Moisturizing & Quick AbsorptionHydrating formula with shea..

Experience a Moment of Peaceful CleanlinessA mild, hydrating body wash with rich foam, plant-derived surfactants, and premium fragrance. Leaves skin refreshed, moisturized, and delicately scented.• Gentle, Mild CleansingFormulated with plant-derived surfactants and a low-pH, green-grade formula that cleanses without irritation—suitable for sensitiv..

Get Silky, Smooth Skin from the First UseA clinically tested scrub mask that instantly improves skin texture. Powered by freshly sourced Korean figs and fine black sugar for gentle yet effective exfoliation.• Texture-smoothing “cheat key” exfoliatorFig powder rich in the enzyme ficin helps refine rough skin and smooth uneven texture. Only carefully..

Radiant, Bouncy Skin with 48-Hour MoistureA rich honey-infused mask clinically proven to deliver long-lasting hydration. Packed with real Jirisan honey to restore glow, elasticity, and deep nourishment.• Your shortcut to smooth, glowing skinJirisan mountain honey—naturally loaded with vitamins, minerals, fructose, and glucose—provides intense nutri..

Cooling Relief for Calm, Soothed SkinA refreshing gel mask enriched with pure Ganghwa mugwort, clinically tested to reduce redness and instantly cool irritated skin.• Fast-acting soothing care with Ganghwa mugwortRich in polyphenols and eupatilin, Ganghwa mugwort helps calm sensitivity fast. Only mugwort grown on sunlit mountainsides and coastal ar..

Pink-Clarity Pore Purifying MaskA creamy clay mask infused with organic Damyang beet enzyme granules to cleanse pores, smooth texture, and brighten overall skin clarity. Clinically tested for its cleansing effect on pore waste.• Organic beet for clarified, radiant skin toneRed beet—rich in essential nutrients and antioxidants—helps purify dull comp..

Restore Your Scalp Balance for Stronger, Healthier HairA functional, clinically tested shampoo formulated to normalize the disrupted hair cycle and improve weakened scalp conditions. Enriched with certified active ingredients and 24 naturally derived extracts for healthier roots and visibly reduced hair-loss symptoms in 4 weeks.• Hair-Cycle Normali..

More Than Coverage, True Melanin Care 3 Melanin Patent Complex – Targets surface, deep, and spot melanin for advanced tone correction SPF50+ PA++++ UV Protection – Maximum broad-spectrum sun protection for daily outdoor use Instant -10℃ Cooling Effect – Helps reduce skin temperature immediately after application Sweatproof, Oil..

99.9% UV-C LED powerful sterilization! A portable, slim sterilizer made with antibacterial material for hygienic management!This Portable Toothbrush Sterilizer features the cute Choonsik character, ensuring clean and hygienic toothbrush management. Its lightweight and slim design make it easy to carry in a bag, providing access to a clean toothbrus..

The Easiest 3-Second Lash Extension – Lift Your Eyes Like a Goddess with 2:LA3-Second One-Touch Lash Application – Simply peel and place. No glue needed.Medical-Grade Adhesive Built-In – Safe, strong, and gentle on sensitive eyes.24-Hour Long-Lasting Hold – Clinically tested for waterproof, smudge-proof, and long-wear performance.K-Beauty Lash Tech..

High-Concentration Protein Care for Severely Damaged HairA salon-grade repair treatment formulated with 20× faster-absorbing low-molecular proteins to restore extremely damaged hair in just 5 minutes. Enriched with Manuka Honey and 39 naturally derived ingredients for deep moisture, smoothness, and long-lasting strength.• High-Concentration Protein..

Daily Habit for a Healthy, Balanced ScalpA functional anti-hair loss shampoo clinically formulated to normalize the hair cycle and improve weakened scalp conditions. Packed with KFDA-approved ingredients and natural botanicals to reduce hair fall, clarify buildup, and soothe irritation.• Healthy Scalp Habit FormationEarly scalp care helps prevent p..

Intensive Volume & Strength Care for Weak, Lifeless HairEnriched with premium German beer yeast and Beer-Aminoxyl™ technology, this shampoo deeply absorbs into hair fibers to restore strength, boost volume, and revitalize thinning hair.• Beer-Aminoxyl™ Technology for Deep Fiber RepairA proprietary complex combining amino acids and proteins in m..