As a mother, as a woman, as a founder Groundplan, a brand that started to improve the big and small inconveniences felt in life in a natural way. The brand's philosophy of providing beneficial answers to the skin and natural ingredients The brand's plan to take responsibility for the beauty of life goes beyond Korea to global users around the world. It's elicit a special kind of empathy. Fundamental skin improvement as well as the essence of beauty We invite you to accompany us on the journey of the Ground Plan that you will focus on.